Lifebuoy        Packaging

World's Number 1 selling anti-bacterial soap, Lifebuoy is one of the largest players in the hygiene segment. Lifebuoy products assure 100% germ protection with its unique formulation and innovation.

Targeting the kids for this range, Lifebuoy believes that kids need special hygiene care due to their outdoor activities that require them to be carefree. The range of various soaps right from total protection to a herbal offering, Lifebuoy is taking leaps in the segment. The challenge here was to retain the brand language and bring in the child element for better appeal.

The concept was to keep minimal design elements that tie back to the Lifebuoy brand language and additionally bring in a child along with a parent or elder sibling to integrate the protection & care values the brand truly believes in.

Conceptualisation, Graphic Design

C&Y Team