Advanced technologies in digital printing gives it a distinct advantage for processors looking to make short runs on varied products. If you have a promotional event and need a smaller, customized run, look no further. This quick and efficient alternative to traditional printing also offers beautiful print color quality, real-time changes when needed and more. Digital allows a customer to print only what they need, when they need it. printers in cardiff
The market is expected to hit a CAGR of 6. 45% over the forecast period 2020–2025, according to a report by market research firm ReportLinker. The advanced technology digital printing uses mild solvents and less harmful chemicals than more traditional printing methods, such as offset and solid ink. Thus, with the increasing focus on environment-friendly sprinting and cost-effective production, the demand for digital printing solutions is growing in the printed electronics market. printers in wales
In addition, significant improvements in print manufacturing efficiency, with just-in-time production and increased focus on supply chain management, such as superior demand forecasting, have led to a reduced amount of waste in the overall print market. Technological developments aiding digital printing have ensured minimized waste, keeping the print quality at par, the report adds.
However, with the pros come some cons: The printing cost is expected to take a toll, as digital is still a niche method requiring print of shorter/customized batches. Yet with major consumer-oriented manufacturers gradually shifting to customized packaging to enhance shelf-visibility and in turn attracting customers, the adoption of digital printing is becoming vital. One prime example is Coca-Cola, an early adopter that launched multiple campaigns based on digitally printed, highly-customized labels. Remember the cans and bottles with “Share a Coke” and a person’s name?
To delve into this relatively new print solution for the food and beverage industry, we spoke with two companies who use it at varying degrees. Georgia-Pacific is expanding its Hummingbird® digital print solutions with the purchase of an HP PageWide T1190 Press, the world’s highest-volume digital corrugated packaging solution. The HP T1190 is GP’s third inkjet web press installed since 2015, when it launched digital print services with the HP T400S press and subsequently deployed a T1100 110-inch press. The new T1190 will be installed later this year at a new Hummingbird site opening in Arizona.
Hummingbird provides a range of digitally printed corrugated packaging solutions for food and beverage brands, consumer-packaged goods and more across North America. The division’s digital offerings include corrugated shelf-ready packaging (SRP), food trays, large-format boxes, e-commerce solutions and volume displays (POP).
Tetra Pak, a Swedish-Swiss multinational food packaging and processing company, will start offering full-color digital printing on beverage cartons. The company says it is the first in the food and beverage carton industry to offer this kind of printing on cartons. Tetra Pak was supposed to start digital printing in 2020, but the pandemic thwarted that. Thus, the company expects to begin digital production by 3rd quarter this year at its Denton, Texas facility. The company does things a little differently. They work more in helping their customers to grow in consumer engagement and/or exploring new channels.
