Be Royal in Your Own Fashion – Act Like a King to be treated like one
- Robert Greene ( 48 Laws of power)
The whole point of branding is to make customers feel good using your product. Prince is a whisky brand who strives to do that, by giving their customers the feeling of greatness and prestige. and our challenge as an agency was to make that happen through design
To have a visual representation of what we are looking for we put together some references.
To visually translate those attributes to design, we went for a more vintage rustic design, which gives the product some kind of old heritage feeling to it. The letterform and the design was done by hand before rendering it on a vector program.
The deliverables we provided apart from the label, where high quality photographs of the
bottle in a dark moody environment as well as some life style pictures.
bottle in a dark moody environment as well as some life style pictures.
Thanks for watching
