PROJECT INFORMATION
Ying Yang Coffee is a design for a coffee brand that is made by our team. It uses a unique and combined design with deep meaning to it. The idea for this coffee brand came up by combining the Ying Yang symbol and also the coffee beans.
CHALLENGE & SOLUTION
The challenge that we run it to it was most likely to make this coffee brand unique and valuable and also another challenge for us was finding the perfect icon to represent this coffee brand.
This brand needed an icon that was simple, unique, and easy to remember. We created the coffee brand icon. Of course Ying Yang Coffee needs typography to go well with the icon.
We chose Squada One as the font for Ying Yang and Montserrat as a complementary font, this typeface is unique with bold and thin strokes on each character of the letter and it goes well with the icon.
In packaging design, we try to step aside with coffee as the basis for packaging design ideas. Unlike most coffee designs, the coffee packaging designs feature a unique coffee bean pattern that gives a unique look to it.
DISCIPLINE
Strategy, Naming, Brand Identity, Packaging Design
SECTOR TYPE
Beverage
TEAM
Argjent Ramiqi, Gent Hajrullahu, End Jonuz Brahimi
