The business that I had been assigned was Wheat Ridge Ski & Sport. We started off with the logo first and then a business card before approaching the Brochure. I wanted it to be different and give off a more warm earthy feel rather than the cold stiff snow, which led to pick greens and reddish browns instead of whites and blues you often see. The wood grain in the background tying everything and giving just enough texture that it isn't overwhelming.