The issue of recycling is a huge one for creating a better world for us and our children, so OMCAfrica tasked us with spreading the message and proposing a call to action. Through collaboration with the team from Ask Mbuya and the vocal assistance of the client's darling daughter, we managed to come up with the concept of a child educating young and old about the entire process off recycling from a simple carton of milk all the way to the cardboard boxes we see and use in every day life.