Buckminster Fuller was a man ahead of his time. Part engineer, part designer, part philosopher, Fuller believed that any global issue—from pollution to poverty—could be solved. Through collaboration and ingenuity, Fuller believed in creating a world that works for everyone. This philosophy is at the core of the Buckminster Fuller Institute’s mission.
Over a four month period, our team of 6 Portfolio Center students worked with the Atlanta design firm Son & Sons to develop a strategic identity for the Institute. Our brandmark represents collaboration and the union of science and design. From there, we developed a visual identity that is active, vibrant, and dimensional.
Contribution: logo, branding, printed collateral design
Creative Direction: Wade Thompson
Art Direction: Jack Whitman
Client: Buckminster Fuller Institute
Art Direction: Jack Whitman
Client: Buckminster Fuller Institute
Designed at Portfolio Center with Son&Sons
