During summer, Baneasa Shopping City invited their visitors to travel around the world through a series of
in-mall activations presenting fashion, lifestyle and food from various cultures. Each weekend was dedicated to one specific destination: Europe, India, China, South America and Romania.
in-mall activations presenting fashion, lifestyle and food from various cultures. Each weekend was dedicated to one specific destination: Europe, India, China, South America and Romania.
The idea of the radio spots was to combine specific cultural elements in a couple's day-to-day conversations.
Here is a selection:
Europe
India
Romania 1
Romania 2
