Design Narrative:

To create an ad campaign that represents the struggles of Celiac Disease for the nonprofit organization, Beyond Celiac. Celiac Disease is a not commonly known and is often thought of as an “invisible disease”; hence, it was important to ensure that ad campaign is informational as well as eye-catching.

Traditional Media:

Visually communicates the ads in an interactive way that allows the public to walk up and experience the uneasiness and pain presented within the ad.

Digital Media:

Allows for a larger reach of audiences who are on social media platforms more often, especially with the younger generation who are unaware of the disease. 

Social Media:

Having the advertisements on online platforms also provides a more updated and accessible ad and allows user interaction between the organization and the audience.

Interactive:

This interactive ad that one will find when playing a game or using an app on an individual's phone will allow for a wide span of newer audience reach. The interactive aspect will also allow for a fun and informational experience.