This project was an instagram campaign for Nike Air Max Day on March 26, 2021 that highlighted two important figures, Dizzie Rascal and Skepta, in the UK Grime movement. Since the beginning of Grime, Nike Air Max was at the forefront of the movement. Grime was all about the uniform- tracksuits and Nike Air Max shoes. This uniform was so significant and so beloved by the community that Nike has collaborated with two of the biggest performers from the movement to create their own Nike Air Max Shoe. 

The goal of the project is to combine double-exposure graphics with elements of grime culture in order to tell the history of UK Grime and its contribution to Nike Air Max, which has led to the shoe becoming culturally iconic in both sneaker and hip-hop culture