The main goal of this school work was creating a signage project and the whole visual identity involving a fictitious event, the Lisbon Art Festival. A contemporary art festival that encompasses various fields of contemporary art, from film, dance, music, theater, and other prominent events.
The location assigned is located on the riverside of Parque das Nações, covering several important locations on Lisbon's waterfront.
Given the nature of the festival, the potential visitors, and the very specific settings of this part of the city, it was important to create a language current and modern, appealing to a mass culture.
The location assigned is located on the riverside of Parque das Nações, covering several important locations on Lisbon's waterfront.
Given the nature of the festival, the potential visitors, and the very specific settings of this part of the city, it was important to create a language current and modern, appealing to a mass culture.
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O objectivo deste trabalho centrou-se na criação de um projecto de sinalização e de toda a imagem envolvendo um evento fictício, o Lisboa Art Festival. Um festival de arte contemporânea que engloba diversos campos da arte actual, desde o cinema, dança, música, teatro, entre outros eventos de destaque.
O local de intervenção situa-se na zona ribeirinha do Parque das Nações, percorrendo vários locais de destaque na marginal de Lisboa.
Dada a natureza do festival, os seus potenciais visitantes, e a própria configuração desta zona da cidade, era importante criar uma linguagem actual e moderna, apelativa a uma cultura de massas.
