Project: To create mobile applications for various casinos across the US to increase attendance using behavior design.
Problem: None of the casinos had a mobile app yet and many of them are were located in remote areas and were having issues with people returning to the casinos after their initial visit. This was mainly due to the casinos not having the means to contact people directly if the players did not sign up for email marketing while at the casino.
Process: Created wireframes for each client based on their specific needs. All clients wanted to feature all the different games that their casino offered as well as their daily and monthly promotions, while some clients needed more complex features like the ability to rent a hotel room or purchase event tickets through their app. Each need was assessed and appropriate wireframes were created using Adobe XD. Using each client's brand guidelines mockups were designed in Photoshop.
Resolution: By creating an app that uses proximity marketing and behavior design, the casinos were now able to be in their players pockets 24/7 allowing them to message their players with personalized promotions based on their interest and level of play. Casinos noticed nearly a 19% increase in redemption rates when push notifications were sent out using the app and a 400% realized ROI.
Some apps are still in development, and due to confidentiality agreements these wires and mockups are all that can be shown at this time.
