Sangiacomo is a family-owned brand of tomato preserves producing in small batches. All their tomatoes come from biological farming and the entire process is artisanal, using techniques handed down from generation to generation.
The label designs are strongly focused on typography and colored shapes to create a high-impact, contemporary look. The goal was to avoid a traditional, italian appearance to help the brand to stand out and differentiate from competitors. In every product type, there are different illustrated shapes according to the tomato variety or recipe.
The overall look of brand identity is inspired by the story and unique geographical characteristics of Sangiacomo's lands. The area in which they are located was mostly rural until the '80s and nowadays is almost completely urbanized in its surroundings. For this reason, Sangiacomo shows the contrasts between city and countryside, through straight lines (city buildings and streets) and organic curves (nature and country) are merged together into a fresh aesthetic that evokes memories of summer, the harvest season for tomatoes.
