PARK AVENUE is a leading brand in Men’s grooming products.
When they decided to launch a range of Men’s grooming products exclusively for the Indian Military, it was an opportunity not to be missed. This SKU is named as PARK AVENUE Honor. The brief was to show its exclusivity to the Indian Military in packaging for Soaps, Deodorants, Shaving Cream and Perfumes.
The Medal on the right side of every pack was specially designed to show its exclusivity for the Military and honoring them. The icons on the medal depict the wings for the Air Force, swords for the Army and anchor for the Navy respectively. White color to show the premium-ness of this range of products and also to enhance its shelf throw against its competition.
When they decided to launch a range of Men’s grooming products exclusively for the Indian Military, it was an opportunity not to be missed. This SKU is named as PARK AVENUE Honor. The brief was to show its exclusivity to the Indian Military in packaging for Soaps, Deodorants, Shaving Cream and Perfumes.
The Medal on the right side of every pack was specially designed to show its exclusivity for the Military and honoring them. The icons on the medal depict the wings for the Air Force, swords for the Army and anchor for the Navy respectively. White color to show the premium-ness of this range of products and also to enhance its shelf throw against its competition.
