Bosphorus
Bosphorus is a brand based on kuwait. The name was chosen based on turkey's most famous landmark Bosphorus Bridge.
Scope of work:
Logo, Brand Identity, Packaging,
Brand Guideline Manual, Art Direction
Art Director: Omar Elsherif
Designer: Omar Elsherif
Client: Bosphorus
Location: Kuwait
Year: 2021
Client
Bosphorus was founded our company on the meanings ofsweet love, hard work, experience in addition to determination to achieve great achievements and knock new doors in the labor market. They wanted approach to the brand was to be luxurious and simple, to make it distinctive and easy to remember and perfect packaging design to attract viewers’ attention immediately.
Solution
I got the inspiration to logo design from Bosphorus Bridge, which is one of the most famous turkish landmarks, as it should have been minimal and at the same time eye-catching. So I came up with illustration.
As for the logotype, drawing an «O» in this way in a brand name It's derived from the way kunefe, baklava and chocolate are made. It is one of the main products provided by the shop and also to indicate that the shop sells confectionery products.
I have also created 5 variations of the logo emblems for different surfaces and usage purposes.
