#BacardiSessions
Halloween 2020 Philippines
#BacardiSessions brought the fans and the artist community on a common platform to enjoy Philippines’s Halloween craze from their homes with an aim to encourage the feeling of self expression.
The campaign was led by 2 culture icons, Al James & DJ Loonyo, who came together to support and encourage the artist community and provide a platform to upcoming musicians and dancers in the middle of the challenging pandemic.With 6 musicians and 4 dancers programmed to deliver 2+ hours of live content - consumers looked forward to do what moves them while listening to their favourite artists’ performances, from the comfort of their homes.
