Poster de Scala Sans
A poster made to present a specific typeface.
I created an interesting composition by using these principles of design: negative space, alignment, and focal point.
Negative Space: To create some negative space, I left the top right and bottom left of the composition empty. This declutters and focuses the eye on the text.
Focal Point: To create a focal point, I made the title of the typeface the largest and the darkest.
Alignment: To align the composition, I aligned the paragraph and the few text blocks under that to align with the "L" in SCALA. I also aligned the bottom right text block of uppercase letters to the "N" and "S" in SANS.
I created a good poster by using negative space, focal point, and alignment.
