Saga Tea campiagn.
Very succesful, long term campaig. We ran it since 2001. The idea was to create very typical polish family in a set up of a funny situations based on insights. The brand became a market leader very rapidly. The Saga family last for almost eight years. Campaign won three EFFIE awards.
Agency: JWT
Client: Unilever
Very succesful, long term campaig. We ran it since 2001. The idea was to create very typical polish family in a set up of a funny situations based on insights. The brand became a market leader very rapidly. The Saga family last for almost eight years. Campaign won three EFFIE awards.
Agency: JWT
Client: Unilever
