Capturing the moment
I am passionate about creating beautiful, evocative and on brand imagery. I am lucky enough to have art directed many shoots over the last 15 years for both Plush and many other clients, including Lend Lease, GPT, Multiplex and lots of small businesses.
My work for Plush has been very product centred - the sofas need to be shot in a way that makes them appealing to customers. It's important to capture the right angles, and work with the right stylists and talent to capture the essence of the brand.
I specialise in all kinds of photography art direction - both on location and in studios. I am also happy to say that having worked with both children and animals, both have brought great joy and energy to the photography sets and the results have always been amazing!
An example of my studio art direction work can be found here. I was also responsible for the concept, copywriting, design and finished art for this accessories catalogue.
Visit the Plush website to view all of my work.
My work for Plush has been very product centred - the sofas need to be shot in a way that makes them appealing to customers. It's important to capture the right angles, and work with the right stylists and talent to capture the essence of the brand.
I specialise in all kinds of photography art direction - both on location and in studios. I am also happy to say that having worked with both children and animals, both have brought great joy and energy to the photography sets and the results have always been amazing!
An example of my studio art direction work can be found here. I was also responsible for the concept, copywriting, design and finished art for this accessories catalogue.
Visit the Plush website to view all of my work.
Concept | Art Direction
Art Direction:
Branded Photography examples:
