An Exploration in Responsible Design
This idea was sparked by an image found in a fail blog where there are two bottles of dietary supplements, one is melatonin and says "Relax and Sleep" and the other is a colon cleanser. What makes it a fail is the design on the bottles is exactly the same.
I took ten dietary supplements from a well known store brand and redesigned the packaging to promote clarity and accessibility.
Sketches
Development Process
Final renderings
Final Prints
The design features a united branding identity but introduces large bands of color as the primary means of determining what is in the box. Additionally, each box features Braille to ensure accessibility for the blind.
