18th Black Market Whiskey
Brand Identity Design
Packaging Design
Creative Direction
Packaging Design
Creative Direction
18th Black Market Whiskey is a spirits brand rooted in the fiery underbelly of the roaring 20’s; a world known for its rugged vices, organized crime, bootleggers, bank robbers, loud guns and fast cars. And of course, the nation-wide prohibition of the sale and distribution of alcohol.
The 18th family is comprised of four distinct bottles, each with their own rich story to tell. The name 18th Black Market Whiskey references the 18th Amendment to the US Constitution; effectively banning alcohol, driving distribution into the hands of criminals. From there, the rest is history.
