KeepMe
Marketing Artwork
2019
KeepMe specialises in offering vibrant and eco-friendly reusable coffee cups, driven by a mission to combat the build up of landfill waste generated by disposable paper cups. Their vision is to promote the widespread adoption of reusable cups, contributing to a more sustainable future.
I was responsible for crafting artwork intended for various marketing purposes, primarily targeting social media. This artwork was designed to be both timely and relevant, often complementing trending hashtags and other popular online content. Additionally, we created artwork to highlight the diverse cup ranges developed for our clients.
Our approach involved the utilisation of KeepMe's distinctive colour palette, which consists of 14 distinct cup colours, each assigned a specific hex colour code. These 14 colours served as the exclusive background hues for all the artwork we produced, maintaining a consistent and robust brand identity.
