Bhojan is a food parcel service that provides authentic home-cooked food.  The idea is to make the food packaging such that it shows the authenticity of home food.  

FONT:  Vintage victorian-style gujarati fonts were specially designed for this project.  This fonts provide a feel of being an old and trustworthy brand.  

PATTERN:  The pattern used in the packaging is Gujarati bandhani pattern of cloth which is worn usually as saree.  This creates a feel of homeliness.

IMAGERY:  The imagery used is that of a farm where a couple is eating.  This is a common site in villages where women bring food for thier men working in the fields, usually packed in cloth, such as a saree.