Kohl’s and Levi’s® partnered with multi-platinum selling country music star Brett Young to highlight Levi’s® denim styles during the back-to-school season, spotlighting the singer’s favorite go-to jeans and Levi’s® fits while speaking to Kohl’s as a destination for denim with new washes, fabrics, and silhouettes.
I worked in partnership with Management, Art Directors, and Copywriter to develop the branding and social creative direction for the Levi's x Brett Young campaign. I chose to incorporate denim textures to highlight the colors and washes of Young's favorite jeans while creating a masculine feel to the campaign.
In addition to Brett's Levi's campaign, Kohl's simultaneously launched Caliville. Sold exclusively at Kohl's, Caliville is inspired by Brett's California roots and career in Nashville. The collection featured comfy and casual pieces, including short- and long-sleeve graphic tees, fleece, flannels, and joggers.
Photo Art Direction: Lizzy Lovas, Social Art Direction: Britt Hill, Copywriter: Pam Curtis, Design: Madyson Brady, Concept Manager: Eric Peeters
