Since 2013 Affectmedia has been working with Trastena - the first producer of organic fruit wines in Bulgaria. Our relationship has encompassed an overall brand identity, advertising campaigns and individual wine labels.
Trastena brand is always full of surprises - their first 100% organic raspberry wine, the blend Raspberry and Merlot, the Raspberry Rose, Strawberry Secco, the Alcoholic Raspberry Wine Ice Cream...
And here is yet another one: the classic Merlot. Launched in 2021, it is the first 100% grape wine by Trastena.
The new wine comes with new identity. The label is designed to underpin the wine type and the evocative nature of the brand. The product launch is supported by a social video campaign to communicate the new message of Trastena: The best wine in the world is not the highest rated, nor the most expensive.
The best wine in the world is the wine you will enjoy tonight.
Trastena Merlot. You are the jury. You decide.
CREDITS
Produced by: Affectmedia
Production & Post: Affectmedia
Actor: Stoyan Radev
MUA: Kristina Slavova
Location: Marché restaurant, Horizont Complex
Produced by: Affectmedia
Production & Post: Affectmedia
Actor: Stoyan Radev
MUA: Kristina Slavova
Location: Marché restaurant, Horizont Complex
