Integrated brand campaign with a focus on OOH and print
The goal was to position this brand as the leading hotel rewards program in the world, with more opportunities to experience all of the things you want to experience. All of the photography hints at those experiences (resorts, golf, spas), but the hero is the grand sweeping view you get of the rest of the world from the property.
The goal was to position this brand as the leading hotel rewards program in the world, with more opportunities to experience all of the things you want to experience. All of the photography hints at those experiences (resorts, golf, spas), but the hero is the grand sweeping view you get of the rest of the world from the property.
OOH
Print
E-Newsletters
Web
On Property
Mobile App
