Photoquote:
-This is a photo quote that was curated to communicate the essence of Social Media Marketing by creating a visual.
-The quote was taken from the class textbook and was used as inspiration.
-New fonts were downloaded from dafont.com.
-Copyright free images were found on pexels.com.
-Using Adobe Photoshop, I created the image using the chosen fonts and images. Thus creating a unique image.
Infographic:
-An infographic synthesizes information into data, images, and design.
-For this project, I found a company on Glassdoor.com that I wanted to analyze and create an infographic for.
-Using Canva.com, I created a visual based on the template provided and curated it to fit Targets company.
Blog:
-Using Wordpress.com I created and branded a blog titled "Let's Talk! with Amelia Janay"
-The blog, "Let's Talk! with Amelia Janay", was created with the intentions of discussing topics related to social media. The benefits of its marketing, the negative impacts on society, and so on.
-To be successful, it was important to use the correct writing for the web language. The blog reflected that I was an expert in my chosen topic.
Podcast:
-Using Audacity, I created a podcast that essentially advertised what my blog and brand was all about. Podcasts can be used as an opportunity to reach thousands of listeners.
-Podcast length is important as it influences how much is said and if it keeps the listeners attention. My podcast was 2 minutes and 2 seconds in length.
-A good podcast removes dead space and phrases such as "um". It was important that I edited the podcast to ensure a good listener experience.
-Using epidemicsound.com, I chose music that fit the mood and tone of my brand. Music adds interest to the production that keeps the audience engaged.
Youtube:
-The objective of this assignment was to create a YouTube video that overall discussed the topic of my brand.
-Using iMovie, I inserted video clips and photos to create a video 1 minute 19 seconds in length. The length is important as a social media marketer should be able to curate effective short videos.
-Using epidemicsound.com, I chose royalty free music and layered it with a VoiceOver.
-A newer technique used in my video was the ability to screen record/mirror video clips.
Persona:
-Choosing a company from Glassdoor.com, I created a user persona. A successful marketer typically begins with a user persona as it helps to identify a target market.
-After analyzing Chipotle's company and mission statement, I was able to interpret who the target audience is. In doing so, I created a persona of a customer that is likely to associate themselves with the Chipotle food chain.
-Information such as the company's mission statement, customer reviews, employee experience, etc. was also included into the user persona.
Instagram:
-Instagram is an important form of social media that can be used to engage with an audience. As it is the most popular, it makes sharing photos an important marketing tool.
-By posting photos relating to my blog posts, it creates an interest that engages my audience and will lead them to read my blog.
-By using hashtags on each post, it generates searches and interests.
