Daniela Herdoiza's profile

Goya Foods

Daniela Herdoiza
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Integrated Marketing Campaign. 
 
TARGET AUDIENCE: Hispanic families living in the US. Mainly women and moms who shop and cook for their families. 
 
INSIGHT: Goya uses the best Hispanic Flavors to help you remember the culture of your home. 
 
Microsite. You can click round the main page and different tips and fun facts pop out. Scroll down page. 
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goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
Banner Ad with recipe games placed in key hispanic websites. 
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goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
Facebook Page in which the Cook of the Month and the recipe gets featured in the cover pic. 
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
Spotify promotions. By clicking on the banner you can listen to Goya's playlist with the best Latin music to cook.
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Promotion made with the Laitn Grammys. Enter your favorite song to the Goya Playlist and enter to win a trip to the event. 
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
Pinterest Page
Goya Pinterest Page, pin recipes and search them by categories. 
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
Goya App, easy and fast access to uploaded recipes, cook of the month, product locator, and the instagram feed. 
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Outdoor placements to reinforce the brand image. 
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
goya foods hispanic market goya latin food latin cooking SCAD scad ad majors Empanadas hispanics miami mexico South America central america Caribbean cooking
Goya Foods
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