In 2016, Shopgate had just opened its doors in the U.S. after seven years of successful app building in Germany. As the Content Marketing Manager, I led the effort to concept, script, and distribute a weekly video series centered around mobile ecommerce. With minimum budget, we filmed and edited in-house in a true grassroots effort to drive awareness and engagement with our brand and mobile apps as a whole. The campaign led to significant increases in brand recognition and sales enablement.