The boutique hotel, Sojourn, creates a unique brand identity that appeals to urban travellers. Using chic and vintage typeface, coupled with its unrivalled connectivity, Sojourn will reinvent 
the meaning of travel.
In order to enhance a company’s branding without the distraction of illustrations, appropriate typography was used to convey a sense of quality and classiness. In addition, layout of text, the use of space, font size, leading, kerning, tracking are also used to complement fonts 
for added effect and clarity.