Fairy Tale Party is a series of cereal products, designed for children. Rich visual expression beside a dynamic illustration attracts children. It is also stimulate their imagination and encourage them to eat a nutritious meal. Children make their stories out of the image using characters and creatures inside the scene on the package. This also makes the products memorable which is very important for the company and the brand.
The design brief was to design something different than other products in the market, yet it must have been similar enough, so that customers could identify the new product as the same kind of product in supermarkets.
Using many micro elements in the illustration instead of a few macro elements is what differentiates this package series. Adding story-telling and involving the kid is the main idea. Hand drawing was preferred instead of using digital drawing tools, because in this way sketches look more childish and more playful, which was a goal for the project.