These are concepts I came up with for Kato Kaelin's new apparel line. The idea is pretty straight forward but essentially it needed to be a anthropomorphic potato-- a couch potato-- to go along with his signature "couchwear" line.

 

Each one shows succession from original to the most recent iteration. The basic idea for the most part stayed the same but as you can see the character, the couch and positioning of it alters as you go. Enjoy!