The left was the existing ad for LifeChecks. The right is the same ad with updated branding that I worked on. I came up with a new look that helped modernize the brand and make it more appealing to its customer base. I then made sure that this updated look was carried out across all print pieces. I also worked with the web team to make sure the website was updated to reflect print ad changes.
The left was the existing ad for Artistic Checks. The right is the same ad with updated branding that I worked on with my Creative Manager. We came up with a new look that helped modernize the brand and make it more appealing to its customer base. We then made sure that this updated look was carried out across all print pieces. We also worked with the web team to make sure the website was updated to reflect print ad changes.
