Elias Construction came to me after they had gone to a few other designers that they said were doing too much. They told me they really liked the designs of Turner and a few other big name companies. I did a few designs for them until we landed on a color variation of what you see above. 

I was really trying to show the E and C in the logo. I thought it was a good way to represent the brand without the words next to it. 

I also wanted to keep it very simple so they could mass produce shirts and other gear for their people. I didn't want anything to intricate to make it hard for them to get things printed quickly.