A font poster
This is a project of making a font poster to sell a font to a designer. I was assigned to design a poster of Avenir Next LT Pro. I tried to focus on a balanced design, visual hierarchy by various weight and size contrast, and constant alignments. The main purpose of this project is to show the versatility and possibility of the font.
I believe that the vertical letters is a powerful way of designing to make a bold and dynamic design. Typographic hierarchy in the poster has a significant impact on making a legible and respectful design. In addition, grids helped the design keep making consistent space and using the space effectively. It was helpful to create a solid design layout.
