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Context
Founded in 1960, United Dairymen of Arizona has a rich historical root based in the Grand Canyon State. Employees were heavily connected with its original logo as they felt it more accurately reflected the brand's strong state ties as well as communicating the gold standard of quality.
When Resound Creative initiated their rebrand with UDA those ties were something that I wanted to include in my brand identity concepts.
Ultimately, Resound decided to move forward in a different direction but I still wanted to explore how my concept could be brought to life.
Agency: Resound Creative
Client: United Dairymen of Arizona
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Objectives
• Create Brand Identity Concepts
• Determine Typefaces
• Build a Responsive Logo
• Produce Accompanying Assets
• Build a Responsive Logo
• Produce Accompanying Assets
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Visual Research
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• Early mood board and initial logo sketches.
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Logo Development
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• Arizona abbreviated to "A" and serves as the foundation for "UD" in place of United Dairymen.
• Added star brings a recognizable connection to Arizona.
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• Light rays create a resemblance to the state's iconic flag.
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• "United Dairymen of Arizona" is set around the mark in a circle to support the center point as well as being a subtle nod to UDA's original logo.
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Color Palette
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• Colors were picked from an Arizona landscape to reinforce its state ties.
• Slight adjustments in value and saturation brought the palette to life.
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Concept Mock-ups
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