Z9PARTS is an online store that sells motorcycle parts and accessories. Its mission is to establish itself in the market and introduce the brand to customers through social media and other means of communication, as well as encourage customers to purchase products through the website and become a reference in the motorcycle parts and accessories industry. Its unique selling point is its personalized customer service, always trying to understand the customer's real needs and working according to their demands. The brand works with a huge variety of motorcycle models, making it able to serve all types of customers.
Since the brand targets such a wide audience, the best decision was to create a visual identity that speaks to all of these people.
The idea was to mirror the design of brands like Amazon and Tesla by bringing a kind of subliminal message within the brand symbol. After some sketches made both on paper and on Photoshop, a concept was reached that involved the junction of the initials of the brand, the letter Z and the number 9, together with a reference to the base of an engine piston in the center of the symbol.
The chosen colors aim to further encompass the company's target audience. Traditional red is very present in the most traditional motorcycle brands, such as Honda, Yamaha, Kawasaki, and Suzuki. Therefore, I opted for a more vibrant color that could speak to both a sophisticated and conventional/sporty audience. Thus, I arrived at this shade of red tending towards something almost orange. It associates with power, joy, adrenaline, and vitality. The purple - almost in shades of brown and black - conveys a sense of seriousness, elegance, and commitment, as well as aesthetically pleasing contrast with the vibrant red. White helps with contrast and makes the visual identity more sober.
The pattern was designed to convey the movement of the engine piston. Since there is this reference within the logo, placing it in random positions generates a sense of fluidity and movement.
The brand's gradient map conveys a sporty and luxurious feel. Very similar to major motorcycle brands, the filter can be used in advertising campaigns, graphic materials, and wallpapers.
