Canon Powershot Zoom Camera Launch Campaign
Art Direction, Graphic Design, Marketing
Year of Project February 2021
Launching in Singapore, Malaysia, Thailand, Vietnam, Indonesia and mostly the rest of Southeast Asia, this project aims to create awareness and sparks interest in the new Powershot Zoom camera!
A portable pocket-sized, telescope-style digital monocular camera, Powershot Zoom is lightweight and has a battery life of about 1 hour! Target audience of this campaign will be unisex 30 - 65 years old families and/or retirees that are looking for a product of casual usage, leisure and convenience. This monocular camera is perfect for sports events, birdwatching, entertainment events and many more!
Keeping in mind the target audience, my team and I wanted this campaign to be as straightforward as possible but with an OUT-OF THE BOX approach!
Working along with my colleagues from W3-o, deliverables includes:
- 2 Key Visuals
- Lifestyle Images for Social Media or in-store posters
- Product Leaflet and leaflet standee
- Social Media Animation and Posts
Key Visual - Designed by Nurliz (me)
Key Visual - Designed by Nurliz (me)
Leaflet - Layout Design by Wendy (Graphic Designer at w3-o)
Leaflet - Layout Design by Nurliz (me)
Leaflet - Layout Design by Wendy (Colleague from w3-o)
Leaflet - Mostly done by Wendy and Chis(Colleague from w3-o)
