Multi-channel childcare promotion
Consumer direct, POS posters and digital ads for YMCA Early Childhood Learning Centers.
Multi-channel marketing for the YMCA
Transit campaign for the downtown Minneapolis YMCA. Campaign included animated and still posters for trans stops and onboard display. For additional information on this project click here.
Transstop Video Animation
Multi-channel membership engagement campaign
Member retention campaign visualizing the positive energies of exercise. Campaign utilized in-branch displays, Y app and social media channels.
Consumer Direct Direct mail design based on setting personal goals at the Y, showcasing different aspects of fitness activity. Design is based on a continually opening roll fold, with the message continuing as the piece is opened by the reader. The last panel is variable messaging to personalize and allow for individual Y branch identification.
