Sports Car Tire/Michelin Co-op Advertising
Featured in two professional sports game day publications
Featured in two professional sports game day publications
A representative from Michelin approached me about creating a series of advertisements for one of his customers which were to be featured in the game day publications of two local professional teams. Prior to July 2012 a minimum of 50% of the advertising space had to feature Michelin and had to be approved for use by the co-op advertising department on order to qualify for co-op status from Michelin.
The Michelin portion of the first ad was provided by their advertising network while the rest of the ads were created by me using stock art and Michelin marketing materials.
As of July 2012 Michelin no longer requires 50% of the advertising space to be devoted to Michelin in order to achieve co-op status.
