Mar Transport is an Italian family-run company with over 20 years of experience. Born as a transport company, Mar Transport now operates mainly in the removals sector and in the furniture assembly on national and internationally territory.
In this project, I revisited the old logo by proposing a minimal solution that would guarantee the company a cleaner and more solid appearance. The arrow, an element already present in the old logo, has been kept, but its shape has been revised: initially the arrow symbolized speed (a characterizing element for a transport service) while now it represents the concept of change which means a relocation for many people. The diagonal arrows suggest the exchange between old and new. The corporate identity has been developed using the shapes born from the different uses of the mark: lines, patterns and positive-negative spaces that increase the appeal of the corporate image on different media.
