YCN: READING AND LEEDS FESTIVAL
These designs were my response to the Reading and Leeds YCN brief. The brief asked us to create a campaign that focused on loyalty and increasing the likelihood that customers (in the 16- 24 age bracket) would choose Reading or Leeds as their yearly festival of choice.
This response is that of a Survival Kit. Both physical and digital the survival kit is intended to facilitate communication between attendees and enhance their enjoyment of the festival throughout the weekend and beyond. To create loyalty you need to provide the customer with an exceptional personal experience while they interact with your product. Each part of the kit has been carefully considered as to how it can be used by the recipient to aid and mold a fantastic 3 - 5 day experience that will live long in the memory, and encourage repeat attendance.
