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Manhattan Arabica - Brand Strategy & Brand Identity

Brett Pretorius
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Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Manhattan Arabica
Brand Strategy, Logo, Brand Identity, Stationery & Print Design

A brand new company, Manhattan Arabica was formed by three investors in South Africa. The partners were looking to create an upmarket brand centred around their shared love of coffee. This exciting new venture has March 25th lined up as its' launch date. Manhattan Arabica is poised to take the market by storm as they target their ideal customers searching for their favourite morning brew.
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
The Mission
The main goal was to present Manhattan Arabica as a professional, energetic & bold brand in order to position the brand better to the coffee lovers market. The company wanted to differentiate itself in the saturated market. They wanted to distinguish themselves from other coffee brands. 

The Output
Manhattan Arabica's investors were looking for a simple, well-executed design to reflect their values, as well as their company. After numerous creative conversations, and a brand strategy session with the team we delivered  the executive members with three options. They decided on a simple, scaleable and distinct logo; further directing the direction of the brand. As a result, we formulated a brand strategy that will ensure market share and the best start possible leading into the medium and long term legs of the brand strategy. Using this vision, we built a new visual identity and other business materials like business cards and promotional materials. 

The Impact
The company is excited about their upcoming launch, and the staff have already started engaging in employee advocacy. The new corporate identity has been utilised in many placements as per the brand roll out strategy and early figures indicate that this brand is set to hit the ground running.
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Brand Design brand guide brand identity brand strategy Corporate Identity graphic design Logo Design
Really fast and incredibly professional service. I would highly recommend Stratmont Design to anyone who is looking for a professional and appropriate brand image.  The brand strategy has really helped us formulate a direction and a target audience for our products. Buyer personas, conversion funnels and a lot of other terms that seemed like something I would never understand has become commonplace in our meeting agendas

We can't wait for the future to come to fruition.

Jaques Moravec, CO-Founder , Manhattan Arabica



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Manhattan Arabica - Brand Strategy & Brand Identity
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Brett Pretorius's profile
Johannesburg, South Africa

Manhattan Arabica - Brand Strategy & Brand Identity

Brand strategy and brand identity project for Manhattan Arabica coffee company. Logo design, corporate stationery, promotional clothing, shop des Read More

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