S11 Travel is a travel agency that wanted a modern image related to its business.
The name (S11) reminded us a bit of an airport gate, so we decided to explore that concept further in the brand identity we developed.
In this sense, S11 is no longer just a travel agency, but a gateway to different cultures and different experiences that different places can give us:
With this concept in mind, we kept the brand design simple and clean. The light blue colour can fit a vast amount of ideas, from winter and snow, to a warm blue sea - opposite experiences people search for when contacting a travel agency.
The idea of a gate however, didn't have to be limited to experiences (a gateway to the Mediterranean, to the Olympics, to the Carnival, etc).
A gate itself is a doorway that takes make shapes and forms, always reflective of a culture and a location.
By simply taking pictures of "gates" from all over the world, we could express in a picture what would otherwise take a thousand words to explain:
The feeling of travel and discovery that S11 facilitates.
