Sensimo is one of the few unscented and dye-free laundry detergents readily available on Bulgarian mass marketing shelves. Super concentrates. Skin friendly formulas with soft foaming agents. No irritating, aggressive chemical ingredients.
My work was to make a cleaner and modern label design.
The previous design was too crowded and because of the small package and different shape and color of the bottle for this market, people find it hard to recognize what we wanted to say. Most important was people to see we are laundry product, smaller package because we are concentrate and we are specially for sensitive skin.
The previous design was too crowded and because of the small package and different shape and color of the bottle for this market, people find it hard to recognize what we wanted to say. Most important was people to see we are laundry product, smaller package because we are concentrate and we are specially for sensitive skin.
That's why I choose to imitate the laundry twist effect with water, to remove some of the text and to make the color of the label the same as the bottle to have the illusion of a bigger bottle.
I had to create the ad concept too. I wanted to show the feeling of irritating skin after using aggressive detergents. I used one model with different expressions. She confesses that she has sensitive skin, but as a secret because most people don't even know how detergents can be harmful. After that, she openly says that she has irritation and she realized it might be from the detergents. In the end, she is happy that was able to find Sensimo, specially formulated for sensitive skin.
