CRU | Strategy | Naming | Identity | Branding | Creative & Art Direction
CRU is established with the intention of creating a reference brand for people who love dogs and cats, following the highest standards of quality and values. They have no secrets – 100% natural food based on the raw B.A.R.F. diet and ready to be served. The brand appeals to the common sense, that less is more. Their belief is that nature is wise, so you only have to observe it to determine the best diet for your furry friends.
The aim with the branding was to create a brand that reflects the naturalness, sustainability, honesty and passion for a long, healthy and happy life of dogs and cats.
Naming: CRU not only means raw in Catalan, but it also stands for Conscious Raw Universe, because everything the brand does is with very clear values behind it. They select and design their products with the greatest possible care towards the animals and the planet we live in. They also make their processes as sustainable and efficient as possible.
Client: CRU (www.crubarf.com)
Location: Barcelona, España
Creative & Art Direction: Vania Nedkova
Photography: Thomas Williams
Studio photography: Lup Producciones
Dogs & Cats: Quijote, Lucas, Sandro, Pepe, Napo, Dakota y Anastacia
Location: Barcelona, España
Creative & Art Direction: Vania Nedkova
Photography: Thomas Williams
Studio photography: Lup Producciones
Dogs & Cats: Quijote, Lucas, Sandro, Pepe, Napo, Dakota y Anastacia
