Client - Krest Daiya Instant Rice 

Requirement - Fully fledged (360) campaign ideas for Keells Krest Daiya Instant Rice product Launch. 

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This was a product targeted at youth to accommodate the need of quick hunger with spiciness. We had two creative routes to keep up with the young TG.  

We came up with plenty of different activities including ATL, BTL & TTL  and especially research questionnaires to gain insights and make this product launch effectively engaging with the TG.