This project is influenced by design Jams which focuses on the importance's of African design week and promotion of African designers. The theme behind this project is to find a   problem within Africa that needs to be solved by the use of design thinking, this being said our project is based on water pollution and the health effects it has on people. We have created this campaign to bring awareness to water pollution and it's causes. People using polluted water need way to be recognized by the public, because the effects of water pollution causes health risks as well as an increase in death rates.  This campaign is called "Water=Life". Whilst developing the campaign We have asked ourselves how might we raise awareness about the effects of water pollution on human health? . We have come up with a solution that can help people  test their water to check if it is safe for consumption as well as usage.  This project will consist of a pamphlet/coupon, poster designs, infographic poster design and an Instagram page. each of the above mentioned contains information that will help the viewers understand and acknowledge the effects water pollution has on human health. 

Colour Palette 

Posters containing information about the water pollution affects on human health that raises awareness to the public.

The poster consists of statistics concerning the effects of water pollution on peoples health. The infographic poster has information that would be useful for people to gain knowledge of the water pollution affects as well as being alert about weather their water is clean or not.

These coupons would be given out at any stores. The purpose of the coupon is for the use of testing your water, this is done by peeling the water droplet along the perforated area, the piece of paper gets put into the water then dissolves. If the water changes toa red colour after this process it is not clean enough to be consumed. 

These coupons would be given out at any stores. The purpose of the coupon is for the use of testing your water, this is done by peeling the water droplet along the perforated area, the piece of paper gets put into the water then dissolves. If the water changes colour after this process it is not clean enough to be consumed.  

These are to be posted on the social media page to share information about water pollution. These posts are to help raise awareness.

Instagram Posts 

Mock Ups 

This video demonstrates whether your water is safe to drink or not