El horno de ALDI | Concept | Packaging | Art Direction
Global packaging project for Aldi supermarkets. A work that does not consist exclusively in the design of each product, but is based on creating a style for Aldi to make it a recognisable brand, where the main concept is to convey transparency, clarity and honesty. The design solution is projected in the different ranges from packaging design to the creation of namings and stategy design. A concept that will serve, in the future, to develop the design of all Aldi's products.
Agency: Enric Aguilera & Asociados
