Project Type: Brand Identity (Food)
Output: Logo, Colors, Typefaces, Packaging, Mockups, Illustration
Location: Sukoharjo (Central Java, Indonesia)
Design Director: Fauzan Zahran
Design Director: Fauzan Zahran
Photography: LaRissso Team
Partner: ADGI (Asosiasi Desain Grafis Indonesia) and Indonesian Ministry of Tourism and Creative Economy
Ketika Indonesia dan Italia Bersatu!
When Indonesia and Italy Unites!
Pasta menjadi salah satu hidangan khas Eropa yang sering disantap saat momen-momen tertentu seperti pernikahan, kumpul keluarga di akhir pekan, dan yang paling populer, hidangan saat kencan dengan pasangan. Tentunya, setiap negara memiliki budaya yang berbeda, dan momen tersebut menjadi salah satu budaya asing yang sampai sekarang masih berlaku di Indonesia. Kunci sukses membuat pasta yang spesial ada pada bumbu saus dagingnya. Kita bebas memilih bentuk pasta apa saja, tapi bumbu saus daging itu-lah yang menjadi bintang utamanya.
Pasta is one of the typical European dishes that are often eaten during certain moments such as weddings, family gatherings on weekends, and most popularly, dishes to impress your date on a romantic night. Of course, different countries have different cultures, and those moment is one of the foreign cultures that is still valid in Indonesia. The key to success in making special pasta is in the seasoning. We are free to choose any form of pasta, but the meat sauce is the main star here.
Pasta is one of the typical European dishes that are often eaten during certain moments such as weddings, family gatherings on weekends, and most popularly, dishes to impress your date on a romantic night. Of course, different countries have different cultures, and those moment is one of the foreign cultures that is still valid in Indonesia. The key to success in making special pasta is in the seasoning. We are free to choose any form of pasta, but the meat sauce is the main star here.
wishlist
Unfortunately, cultural differences is a barrier to our liking for this typical European Indomie. Yep, I'm talking about taste. Like the Bolognese flavour, which for some people in Indonesia may taste too sour or too sweet. This is what motivates the existence of LaRissso Sauce, a pasta sauce fusion with local taste with Indonesian spices, making Pasta your new wishlist dish for your special moments.
From left: Old design, new design
Warna dan layout yang sederhana dengan font yang mencirikan negara Italia adalah identitas utama dari kemasannya. Ditambah motif batik pada pita segelnya yang memberikan nilai budaya lokal Indonesia, membuat merek LaRissso semakin menonjol dan merepresentasikan wujud akulturasi cita rasa Nusantara. Kemasan LaRissso juga terdiri dari 3 ukuran dan bentuk yang berbeda untuk meningkatkan fleksibilitas penggunaannya di setiap momen pasta atau menambah rasa untuk hidangan lainnya.
Simple color and layout with Italian-inspired fonts is the main identity, especially the packaging. Not to mention the batik inspired pattern on the seal giving the local culture vibes of Indonesia, making LaRissso’s brand stand out even more to embrace the acculturation flavors of Indonesia. LaRissso’s packaging also consist in 3 different sizes and shapes to increase it’s usage flexibility in every pasta moment or adding flavor for other dishes.
Butuh bantuan?
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Need help?
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